FAQ

Q: What rating service is used in Canada?

A: Numeris is the rating service used across all markets in Canada.

Q: What is the creative approval process in Canada?

A: All spots airing in Canada must get ThinkTV approval, and all spots must have Closed Captioning before they can air. Find out more about ThinkTV approval by clicking here.

Q: How do I submit my spot for ThinkTV approval?

A: For step by step directions on submitting your spot for ThinkTV approval, please click here.

Q: What language should my creative be in?

A: If your spot is airing on an English station, your spot must be in English. If your spot is airing on a French station, your spot must be in French. If your spot is airing on a specialty language station, confirm the language of the station/your spot with your Sales Representative.

Q:What is the cancellation policy in Canada?

A: The industry standard policy across Canada is that schedules less than 4 weeks cannot be cancelled. Beyond that, 4 weeks' notice is required prior to cancelling inventory.

Q: Is cable available locally in Canada?

A: Cable, or Specialty as it's known in Canada, is sold on a National level only. There are a few stations with exceptions, typically for sports stations, where regional coverage is offered.

Q: Are rates in Gross or Net dollars?

A: As of 12/30 forward, all broadcast groups will be quoting rates in Net Canadian dollars. All rates are subject to change after 5 business days from the original date issued. To read the press release about the shift from Gross to Net billing, please click here.